It is often said that business owners must spend money to make money. You must invest money in inventory, supplies, advertising, and countless other things before you can even open your door for business. And you must continue to do so.

An often overlooked corollary is giving up something to make money. In this instance, the “something” is information.

To some extent most small business owners do this. They share information with consumers regarding their products and services with the intention of educating the customer. But there is an aspect of this that is often overlooked and under utilized.

Harvey Segal explains this in his free e-book, The Ultimate SuperTip. In fact, he does more than simply explain it–the book itself is a demonstration of this powerful marketing strategy.

Giving away information can be a very effective method for differentiating your business, developing trust and confidence, and “pre-selling” your products or services. For example, in an e-book you can offer tips on product selection, explain the benefits of various options, and position your company as the expert. And this can be done without high-pressure tactics via an e-book.

We live in the Information Age. The Internet, cable television, and many other resources make it easier than ever for consumers to obtain information on the products and services they desire. By giving your customers more information you help them make better purchasing decisions. And that is good for you.

Click here to download The Ultimate SuperTip and learn how to give it to make it.