Don’t just do something, stand there

Sometimes it is easy to get so wrapped up in running our small business that we can’t see the big picture. We get bogged down in the daily grind of meeting customers, managing employees, making widgets, and paying the bills.

While these are necessary activities, they are examples of working in our business rather than on our business. They don’t help us plan, organize, or build our business. And when we don’t spend time doing these things, tomorrow will be no different from today.

Sometimes it’s best to stop doing and survey the scenery. Sometimes we need to not do something, but just stand there. (I don’t mean this literally.) Sometimes we need to step away from the daily activities of our business.

Setting goals may seem like a waste of time, but it helps us identify where we want to go. Planning may seem like a waste of time, but it helps us identify how we will get there. Developing systems may seem like a waste of time, but it helps us implement our plan. All of these help us build a better business.

If we set goals then we know where we are going. If we plan our actions then we know how we will get there. If we develop systems our actions become more efficient and we are more likely to achieve the desired results.

Sometimes it’s best to step back and look around. Sometimes it’s best to don’t do something, but just stand there.

The franchise model

In the The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It Michael Gerber speaks of the franchise as a model for all small businesses. This does not mean that every small business owner should aspire to franchise his business. It does mean that the franchise can serve as a model to operate a more efficient and profitable small business.

The franchise model is based on systems–on performing tasks in a specific and consistent manner. When tasks are performed in a consistent manner, the results are also consistent.

Gerber uses McDonald’s as an example. No matter where in the world you go, your Big Mac will be the same. Consistent actions create consistent results. The same principle can be applied to any business, whether you are baking pies, or building widgets, or mowing yards.

Having systems and procedures in place becomes particularly important once you begin to hire employees. Systems provide a means for insuring consistent performance without micro-managing employees. So long as they follow the system, the results are the same no matter who performs the task.

Everyone benefits from systems. Employees have clear instructions on how to perform their job. The owner can focus on those aspects of the business that truly require his attention. And customers know what to expect.

While systems do not guarantee success, they certainly increase the odds. And anything that can help a small business owner overcome the challenges of entrepreneurism is worth considering.

Movie review: On the Beach

Imagine that you know that you will die in one month. How would you spend your last weeks on earth?

This is the premise of On the Beach, a movie made in 1959 starring Gregory Peck. The characters each wrestle with their pending death, and each makes interesting choices in how to spend his remaining time. One, for example, fulfilled his lifelong dream and became a race car driver. Others similarly pursue some activity they have long put off.

As I watched the movie I first felt sad. These people were finally pursuing their dreams, and now they were about to die. And then I realized that we are all in the same position as those characters. The only difference is that we don’t know the date of our demise.

So, if you that you would die in one month, how would you spend your last weeks on earth? And why are you waiting for those final weeks? Why not live your dream for years or decades? Why not start living your dream today?

Life is too short to spend our time doing things we don’t enjoy. (I am not speaking of those mundane tasks that are necessary in our lives and businesses.) Spending your days, weeks, and years doing something that doesn’t fill you with excitement is sad.

Each day we write the story that is our life. Don’t let your story be one of regret.

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